The recently announced Magento Professional Edition offers some exciting and useful new features for the online merchants, e-tailers and bricks and mortar retailers. Situated between the open-source Community edition and the feature rich Enterprise Edition, the new Professional Edition ships with some great revenue-generating, conversion improving features. This edition is a direct result of Magento incorporating customer feedback into its product line. We at Hybrid Global Inc. think this is a brilliant move for Magento. Our experience with clients running Magento supports increased choice for licensed software.
Magento is a powerful, capable and flexible platform both from the technical feature set and site design perspectives. Magento’s use of an MVC framework makes the addition of conversion improving features cost-effective and reliable. This framework has allowed the 3rd party extension market to flourish as is evidenced by 2300+ extensions available via Magento connect. A div tag-based HTML layout affords skilled UX experts and graphics designers the UI malleability they require to bring novel and inspiring designs to life. The end result is intrinsically search optimized HTML output that is superlative to virtually all other eCommerce platforms. Magento demonstrates its commitment to supporting your growth by providing a direct and easy upgrade path to the Enterprise edition when the time is right.
Here are some of the great features available in Magento Professional Edition
Gift Cards and Gift Certificates
Your customers can buy physical (physical card mailed to recipient) and virtual (code provided via email to recipient) gift cards and gift certificates. Customers may include a optional personal message when purchasing, and recipients can then use the value to purchase items from your store.
Reward Points System
Reward Points functionality allows you, the online merchant, to implement customized programs designed to increase customer loyalty. Points may be awarded to your customers based on configurable exchange rates for transactions and promotions, as well as user actions such as contributing ratings and reviews, signing up for your newsletter and more.
Customer Store Credits
Store Credits can be created and tied to customer account. Orders can be refunded for store credit, Gift Cards can be redeemed to store credit, and customers can use the credit to purchase items during checkout. Store credits dramatically reduce the management challenges associated with tracking transaction in an external system.
Strong Data Encryption
Professional Edition includes the encryption and security standards in the Enterprise Edition which support PA-DSS standards and ensure that Magento is a fully secure solution.
Hybrid Global Inc. – Magento Experts
Looking to maximize your conversions with Magento? Consider using layered navigation and our latest extension for your featured products. Call us today for more information.
Interested in re-platforming your eCommerce system to Magento? Call Hybrid Global Inc. at (877) 663-6743 for a no cost preliminary assessment and quotation.